24 Marketing Websites We Loved in 2024
From the sleek animations to emotional heavy-hitters, these sites remind us what it takes to create engaging, high-converting experiences.
Betsy Price
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'Keeping Your Website Project On Budget'
As 2024 comes to a close, it’s the perfect time to reflect on the marketing websites that inspired us the most. From bold designs to brand-centric photography, these 24 sites showcase the best in user experience, creativity, and functionality.
Whether you're a B2B Marketer or a brand looking to elevate your digital presence, these examples highlight what it takes to create an exceptional marketing website.
What Makes a Marketing Website Great
But what makes a website great? At Gigantic, we evaluate marketing websites based on the following criteria:
- User-Friendly: Navigation and content flow should feel intuitive.
- Action Oriented: Visitors should know exactly what action to take. Your website defines a problem, gives you a solution for how to solve it, and provides clear calls to action (CTAs) so you know what to do next.
- Engaging Design: Bold visuals and motion elements that capture attention.
- High-Converting: Every element is geared toward turning visitors into customers.
- Brand-Centric: The design reflects the company’s identity and values.
- Easy to Manage: Platforms like Webflow make content updates seamless.
- Strategic Content: Using the "Bites, Snacks, Meals" approach ensures clarity and scannability.
- Credibility: Social proof, such as testimonials and case studies, builds trust.
Here’s the list of standout marketing websites that inspired us this year
1. Intercom
Intercom’s website is sleek, simple, and optimized for conversions. Its use of highlighted text emphasizes key points, while hand-drawn illustrations provide a creative contrast to the futuristic aesthetic common in the AI space. Interactive demos highlight real-world product value, and with the addition of social proof and a robust search function, the site effectively communicates its mission while delivering a seamless user experience.
2. Gennev
The Gennev website provides thoughtful, supportive resources for women navigating a pivotal moment in their health journey. Its sleek, calming design, intuitive navigation, and interactive tools like the Menopause Assessment create a user-friendly experience that informs and engages. Trust-building testimonials and relatable patient stories add credibility, making the site both welcoming and reassuring.
3. Don't Board Me
Pet lovers rejoice! This website is for you. Not only does it have a fun, one-of-a-kind design aesthetic (I love the quirky illustrations!), it has a clear value proposition to help visitors quickly grasp the offerings. I highly recommend checking this website out, even if its just for the playful loading animation.
4. Human Destroyer of the Oceans
Raising awareness about ocean conservation is serious business. With it’s custom graphics and thoughtful animation, this website is a refreshing alternative to some of the better-for-the-planet sites out there. This website creates an emotional appeal, and when its paired with action-oriented messages, motivates users to take tangible steps toward ocean conservation.
5. Allen Institute for Neural Dynamics
The Allen Institute of Neural Dynamics is an hardworking website that blends innovation and simplicity to engage audiences from start to finish. With its contextual and engaging imagery and clear navigation, this user-centric site makes complex information digestible for all of their various audiences.
6. Continental Floral Greens
This B2B marketing website is a visual masterpiece. The breathtaking photos of the greens is powerful enough to make any plant enthusiast drool. But this site is far more than just beautiful imagery, it has an intuitive product index that makes search and seasonal updates effortless.
7. Landways
Landways’ website is a rare B2B gem, brimming with animated visuals that hold your attention longer than your average conference call. It nails its value proposition upfront, leaving no mystery about its focus, while seamlessly weaving in social proof to build trust. The blend of engaging design and clear content sets a high bar for credibility and user experience.
8. Scout Motors
Scout Motors nails immersive storytelling with dynamic scrolling and bold animations that make exploring the site a journey in itself. The seamless blend of heritage and modernity is striking, with standout components like "the one that started it all" tying their history to their bold new identity. It’s emotional, intuitive, and full of personality.
9. Perfect Day
The Perfect Day website is as smooth as butter—fitting for a company redefining dairy. With consumer-inspired visuals and a vibrant color palette, it’s a B2B site that doesn’t feel like one. Add in accessibility features, social proof through glowing testimonials, and standout brand partnerships, and you’ve got a site that’s as innovative as the products it showcases.
10. Stripe
Stripe turns the mundane into magic, using sleek animations and engaging visuals to simplify a complex topic like payments. Their audience-focused approach ensures tailored experiences for developers and business owners alike, while non-intrusive CTAs build trust rather than pressure. Stripe’s site sets the bar high for b2b marketing websites yearning for functional design with a human touch.
11. Lumafield
Lumafield’s website brilliantly showcases cutting-edge technology with clarity and style. It delivers a seamless experience with a clear value proposition, intuitive navigation, and user-friendly design, while its one-of-a-kind interactive elements—famous enough to go viral—truly set it apart. By blending functionality with a touch of wow factor, it leaves visitors both informed and impressed.
12. Pet Food Kitchen
This website elevates pet food to an entirely new level. With its clean, polished design, the vibrant imagery truly stands out, capturing attention instantly. The customer-focused content, paired with a compelling sustainability narrative, sets the brand apart from the competition. Thoughtfully designed interactive elements keep users engaged far longer than anticipated, creating an immersive and enjoyable browsing experience. Bravo!
13. Pilchuck Glass School
A creative feast for the eyes. This website balances storytelling with functionality. It’s distinctive pop of marigold keeps Pilchuck on your mind while you explore the gallery of the world renowned glass art. When it comes to non-profit websites, this one raises the bar.
14. Social Impact Capitol
Social Impact Capital’s website captivates from the moment you enter. Its attention to design detail is extraordinary, especially for this category, setting it apart from competitors. The website effectively conveys what the company offers, making its purpose clear and compelling. The homepage prominently showcases the firm’s dedication to investing in impactful ideas, immediately establishing its mission. Just beautiful!
15. Innventure
Innventure’s website redefines B2B marketing by blending innovation with credibility. With clear value propositions, detailed company profiles, and thought leadership content, it highlights its mission to turn corporate R&D into successful ventures. Dynamic multimedia elements and an investor-focused approach make this site as forward-thinking as the companies it helps create.
16. Soma Surf
The SOMA Surf website rides the wave of non-profit excellence with compelling visuals and consistent branding that build an emotional connection. Engaging storytelling and participant testimonials spotlight the transformative power of surf therapy, while well-placed calls to action inspire support through volunteering and donations. This thoughtfully designed site balances heart and strategy, making its mission to empower young women in São Tomé both impactful and unforgettable.
17. World Famous
World Famous isn’t just another agency website—it’s the gold standard, with motion assets and a sharp brand system that make it impossible to ignore. Intuitive navigation, stunning visuals, and taglines like "Break the Rules Brilliantly" reflect the agency’s creative spirit and polish. Add in a portfolio featuring major clients, and you’ve got a site that sets the bar for creativity and impact.
18. 1Password
1Password’s site makes security feel approachable with delightful details like animated iconography and user-friendly interactive cards. Social proof is front and center, with sleek carousels highlighting why people trust their product. Though a few navigation elements could be clearer, the site overall combines functionality with moments of visual joy.
19. Independent Media
Independent Media’s website is a creative powerhouse, showcasing its production services with striking visuals and a seamless user experience that works flawlessly across devices. Its minimalist aesthetic keeps the focus on their impressive portfolio, while engaging taglines reinforce their creative philosophy. So impactful, it might just inspire copycats—but none can match its effortless blend of style and substance.
20. Rivian
Rivian’s website is a masterclass in aspirational storytelling, pairing high-quality imagery with intuitive navigation to showcase their products. Lifestyle photography and bold visuals make every interaction feel purposeful, immersing users in a world that perfectly matches their adventurous spirit. It’s clean, captivating, and utterly aligned with their audience.
21. Joule Case
A renewable energy marketing website that stands out for its sleek design and clear value propositions. It’s one of our favorite renewable energy marketing websites out there.
22. Green Air
Green air is a great example of a fresh renewable energy marketing website. Between the stunning hero image, and the animated graphics that help to tell their decarbonization story - there’s a lot that other clean energy organizations can learn from this site.
23. Tango
Tango’s website hits all the right notes, showcasing its digital rewards and payment solutions with a user-first design and tailored content for every audience. Resource-rich sections like customer stories and blogs establish thought leadership, while trust-boosting testimonials and clear calls-to-action make engagement effortless. It’s a polished, conversion-focused platform that turns visitors into believers.
24. NNormal
Normal’s website hooks users from the start with a mesmerizing morphing product video. Their mission-driven narrative feels fresh and inviting, highlighting community impact without coming across as overly polished. The site creates a local, innovative vibe that keeps users engaged and invested.
Phew, that was a lot of sites to review. Not looking forward to 2100.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
