Elevating an Innovation Leader for Public Success
When Innventure approached Gigantic, it was on the verge of a major transformation. As a business focused on creating billion-dollar innovations, it was preparing for its Public debut and needed to make a bold, impactful statement.
The challenge was twofold: Innventure needed a digital presence that reflected their enterprise-level professionalism while clearly communicating their complex, innovative approach.
They required a marketing website that would appeal to both multinational corporations (MNCs) and investors, standing out in a competitive landscape dominated by traditional venture capital (VC) and private equity (PE) firms.
Innventure
The approach
A Focused and Strategic Digital Presence
Gigantic’s approach began with gaining a deep understanding of Innventure’s complex business model and competitive set. Collaborating closely with their internal marketing team and new creative director, we developed a plan to ensure the website would not only look the part for the Public market but also showcase Innventure’s value proposition and capabilities in a way that resonated with both MNCs and investors.
With its transition to SPAC on the horizon, many eyes were going to be on the company in just a few months, making the timing critical. So, we started by creating an interim website, ensuring that Innventure had a consistent brand presence when it went public. This quick-turn project focused on updating the information architecture, visuals, and overall aesthetic using their new branding guidelines. The interim site served as a foundation while we worked on a full-scale digital transformation.
Project highlights
- ❤️ Made in Webflow
- 🌐 Webflow Enterprise
- 🧩 Component Design System
- ⚡ High-Converting Website
- 🤔 Complex Category
- 📈 Rapid Brand Growth
- 🏎️ Fast-Paced Project
- 🔍 Improved Navigation
- 🔔 Nasdaq Bell Ringing
Building a Full-scale Solution
As we moved toward the full project, Gigantic worked closely with Innventure’s team to extend their creative vision for the look and feel of the final website. Using Webflow, we built a robust site that showcased Innventure’s thorough process—identifying, vetting, creating, and operating companies—while also supporting its lead generation efforts, SEO optimization, and thought leadership initiatives.
The final website not only highlighted Innventure’s unique business model but also showcased the brands they created, reinforcing their credibility and innovation. The investor portal was seamlessly integrated, catering specifically to investors’ needs without overwhelming MNCs.
Public Market Ready and Positioned for Success
Innventure’s new website went live just in time to transition to SPAC, providing it with a polished, professional look that aligned with its corporate goals. With its unique value proposition clearly articulated, and its thorough process showcased, the website set it apart from traditional VC and PE firms.
Innventure’s marketing website positions it as a company creation leader, attracting investors and MNCs alike, all while continuing to build thought leadership and content that keeps it at the forefront of innovation.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.