If your website looks like it belongs in a time capsule (or worse, loads like it’s still on dial-up), it’s probably not doing your marketing team any favors.

Your website is supposed to be your hardest-working marketing asset—not the digital equivalent of a flip phone.

As technology, user expectations, and business goals evolve, a clunky, outdated site can scare off potential customers faster than a pop-up ad explosion.

So, how do you know if your B2B website needs more than just a fresh coat of paint?

Here are five glaring signs it’s time for a serious redesign.

1. Your Website Is Not Driving the Revenue It Should

Getting traffic but not seeing results? An outdated design, confusing content, or clunky user experience could be sending visitors elsewhere instead of turning them into customers.

How We’d Fix It: A site that looks good but doesn’t convert is like a storefront with a locked door. First, we’d rebuild the foundation with a UX and conversion-focused redesign. Then, we’d refine the design and messaging to keep visitors engaged. Finally, some strategic conversion rate optimization (CRO) will help turn clicks into customers.

2. It’s Difficult to Update Content

If updating content feels like cracking a secret code—or worse, waiting weeks for a developer—you’re losing valuable time (and patience). And you’re not alone—95% of companies using traditional CMS platforms feel restricted by their limitations. Many businesses are migrating from WordPress to Webflow for a more intuitive, marketing-friendly CMS that allows real-time updates without technical roadblocks. If your competitors are upgrading to more flexible, modern solutions while you’re stuck with outdated tools, they’ll be able to adapt, optimize, and outpace you faster than ever.

How We’d Fix It: Ditch the clunky backend and embrace a CMS that works for you, not against you. We’d move you to a modern, intuitive platform like Webflow, so your team can make real-time updates without calling in reinforcements. Because when marketing teams have more autonomy, they can execute faster, test more efficiently, and ultimately drive better results.

_{(Source: The 2025 State of the Website Report by Webflow)}

3. Your Website Doesn’t Align with Your Brand or Business Goals

Your business has evolved—but your website is stuck in the past. If it no longer reflects who you are or what you offer, it could be costing you credibility (and customers). Worse, a misaligned website can create confusion, erode trust, and make potential clients question whether your business is keeping up with industry standards. 91% of marketing leaders say their website drives more revenue than any other channel—which means an outdated site isn’t just a branding issue, it’s a revenue risk.

How We’d Fix It: Whether you’ve rebranded, expanded your offerings, or shifted your positioning, your site needs to keep up. We’d craft a strategic redesign that aligns your visuals, messaging, and services, so your brand stays consistent and compelling. When your website accurately represents your business, it builds trust, strengthens customer relationships, and ensures you’re capturing the full revenue potential of your digital presence.

_{(Source: The 2025 State of the Website Report by Webflow)}

4. Your Website’s Navigation & User Experience Are Confusing

If visitors need a map (or a miracle) to find what they’re looking for, they won’t stick around—they’ll leave. And once they’re gone, they’re likely not coming back. Forrester found that every $1 invested in UX results in a return of $100, proving that poor navigation and usability are more than just annoyances—they're costly mistakes.

How We’d Fix It: If your site’s structure is working against you, you're leaving money on the table. We’d streamline navigation, clarify CTAs, and optimize user flow, so visitors find what they need fast. Our website strategy phase ensures your information architecture and content strategy will improve the user experience and help guide visitors toward meaningful actions that drive business growth.

_{(Source: Forrester)}

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5. Your Competitors Have Better Websites

If your competition’s site is sleeker, faster, and easier to use, guess where your potential customers are going? (Hint: Not yours.) 62% of companies report that more than half of their revenue comes from their website, meaning if your site is lagging behind the competition, you're losing customers before they even reach your sales team. A slow, clunky, or outdated experience doesn’t just frustrate visitors—it sends them straight to a competitor who’s doing it better.

How We’d Fix It: B2B website performance optimization is critical for staying ahead. We’d help you stand out against competitors and upgrade your site with modern UX, sharp branding, and the right features to keep you ahead of the game. Plus, by leveraging mobile optimization, A/B testing, and conversion-focused design, we’ll ensure your website doesn’t just look better—it actively outperforms the competition in attracting and retaining customers.

_{(Source: The 2025 State of the Website Report by Webflow)}

Sound Familiar?

If any of these signs hit close to home, your website might be working against you instead of for you. And in a world where websites are directly tied to revenue, that’s not a risk worth taking.

A modern, well-optimized website is a business asset. It streamlines your marketing efforts, enhances user experience, and turns visitors into customers. If your site isn’t doing that, it’s time for a serious upgrade.

Get in touch, and let’s build a website that actually works for your business.