When you’re considering into a website redesign, it’s easy to feel overwhelmed by the vast CMS choices available today. We get it, we’ve worked across just about every platform and can see the benefits of exploring options to make sure you make the right choice.

So today, we’re focusing on two titans in the arena: Webflow and WordPress. Both platforms offer unique strengths, but which one aligns best with your need for a high-converting, marketing-focused B2B website?

Let’s dissect the benefits of each and see why, after nearly two decades of developing websites, we consider ourselves Webflow converts.

The User-Friendly Champion: Webflow

Design Freedom and Flexibility Webflow is like that one tool in your shed that seems to have a solution for everything. Its primary advantage lies in its visual design capabilities. Unlike WordPress, where your design is often shackled by the theme you choose, Webflow gives you the freedom to craft exactly what you envision. This is crucial when you’re looking to stand out in the crowded B2B market. With Webflow, you’re not just putting paint where it’s supposed to go; you’re stretching the canvas to its limits.

Tailor-Made for Marketing For marketing professionals aiming to create tailored, effective, and responsive campaigns, Webflow is a gem. It integrates seamlessly with marketing tools like HubSpot, Google Analytics and Salesforce, allowing you to implement and track your campaigns without the juggle of plugins. This integration empowers your site to be not just a content repository but a dynamic participant in your marketing strategies.

Speed and Performance We all know that a slow website is a quick turn-off. Here’s where Webflow shines by taking the lead in hosting speed and reliability. Hosted on Amazon Web Services, it provides a robust infrastructure that WordPress struggles to match without extra effort and expense. This means improved site speed, better SEO rankings, and a smoother user experience—key elements of a high-converting website.

SEO and Responsiveness From the Ground Up When it comes to supporting SEO and having a website that looks great on any device, Webflow consistently outshines Wordpress. Unlike Wordpress, where you rely heavily on the theme you choose or SEO plugins like Yoast or All-In-One, Webflow streamlines the process. It automatically integrates responsive breakpoints into every site, ensuring your design adjusts seamlessly across all devices. And for SEO, Webflow automatically supports major tags, like meta and open graph tags, and makes it easy to incorporate additional tags and linked data to support any need.

The Old Reliable: WordPress

Extensive Plugin Ecosystem WordPress’s major pull is its vast array of plugins. Whether you need SEO tools, custom forms, or complex membership capabilities, there’s almost certainly a plugin for that. However, this strength is a double-edged sword. Plugins can introduce vulnerabilities and often slow down your site, which can negatively impact user experience and SEO.

Community and Support With its long history and widespread use, WordPress has built a massive community. This network can be invaluable. Struggling with an issue? Someone has likely faced it before, and there’s a plethora of forums, tutorials, and professionals ready to help. However, sifting through this information and verifying its current relevance can be a cumbersome task. More often than not, we see marketers writing off in-house updates entirely and instead having to pay a web agency ongoing fees to get small changes made.

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‍Client Spotlight: Joule Case

‍As Joule Case grew from startup to Enterprise, they knew they needed a web platform to support their longterm growth. With a smart and strategic marketing team at the helm, they knew that Webflow could not only support their growing B2B business, but save them time and energy as their offering rapidly evolved.

‍Explore the Joule Case website here.

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Why Webflow Wins for B2B Websites

Seamless Integration and Simplification Webflow’s holistic approach simplifies the digital landscape. In the B2B space, where every interaction counts and each second on your site is crucial, having a platform that is both powerful and manageable is a game-changer. It allows you to focus on strategy and content, rather than on overcoming technical hurdles.

Customization Meets Innovation In a B2B context, customization is not just about brand colors or fonts; what’s really important is creating a user journey that speaks directly to your prospects. Webflow’s superior design flexibility lets you craft these journeys without compromising on aesthetics or functionality.

Streamlined for Conversion Every element of your Webflow site can be optimized for conversions. Frequently, we create landing pages for A/B testing because it’s just so darn fast to get user data. From dynamic content that changes based on user behavior to animations that guide a visitor’s journey, this platform provides the tools to turn visitors into leads effectively.

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‍Client Spotlight: Tango

‍As Tango grew into a global leader in digital payouts and disbursements, they needed a platform that could keep pace with their expansion. Transitioning from Wordpress to Webflow Enterprise, Tango’s new marketing website benefits from enhanced security the power to handle its high web traffic, helping the business scale fast.

‍Learn more about the Tango website here.

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Why We Go With Webflow

Choosing between Webflow and WordPress is about far more than selecting a tool. It’s about choosing a partner in your marketing journey and prioritizing what matters most to you. For businesses targeting high conversion rates and effective marketing integration, Webflow stands out as the superior choice. It aligns perfectly with our ethos here at Gigantic—innovative, efficient, and strives to make a big impact through simplicity.

As we strive for peak performance and streamlined processes, Webflow empowers us to build marketing websites that may be better described as marketing powerhouses.

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Ready to make the leap or still have questions? Schedule a call with us to see why Webflow might be the key to your B2B success.