Throwing out conventions for a non-traditional brand
World Famous transformed their production company into a full service creative agency. They had amazing clients, an impressive portfolio, crazy-talented team members, and a new logo. And that’s it. Working with just a logo, we collaborated to create brand guidelines that would shape their new website.
World Famous
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The approach
Gigantic worked closely with World Famous to develop brand guidelines that not only worked with their logo but aligned with their soul. We strategically diverged from the paths that so many traditional agencies took to create a fresh yet retro, creative yet sophisticated, bold yet friendly design and copy tool kit. We brought icons to life through motion, put our best smile forward in messaging, and found creative ways to translate their logo. Using vintage footage, the brand emulates a hopeful feeling for the future with endless discovery, matching the agency’s creative approach. The guide successfully reflects their personality and strategically sets them up to continue their World Famous growth digitally and literally.
Project highlights
- 👻 Soul Searching
- 📣 Voice and Tone
- 🖨 Digital and print ready
- ♿️ Optimized brand for accessibility
Gigantic was an incredible partner. They displayed a unique ability to listen to our hopes and dreams, our beliefs, our fears, and translate all of it into a brand experience that speaks to the essence of who World Famous is.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.