Project
Highlighting your brand values to increase sales
Product, meet story. Coal Headwear was all in on high-quality materials and their top-notch fabrication process. But you wouldn’t know it from their website. Coal’s commitment to social and environmental issues, including partnerships with foundations, also needed a spotlight.
Coal Headwear
The approach
Gigantic worked with Coal’s marketing team to understand what matters to them as a company and as people. Realizations from these collaboration sessions were distilled into bite-sized stories that site visitors can easily understand. Press and customer feedback serve as social proof to back it all up.
By designing a reusable component system, we gave Coal a way to expand and refresh their website as they continue to grow their offering and their social impact.
Project highlights
- 💯 Increase in Google Analytics Page Value of 157%
- 🐇 Improved page load time
- 🌈 Site color-contrast ratio brought to WCAG 2.1 AA accessibility compliance levels
The two pages that Gigantic reimagined have seen an increase in Google Analytics Page Value of 157% and 107%.
Who built the Coal Headwear website? Gigantic did! If your business has similar problems to solve, let's talk
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Project
Renewable Energy Meets Smart Design for Madison Energy Infrastructure
Renewable Energy Meets Smart Design for Madison Energy Infrastructure
Madison Energy Infrastructure
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.