Building a brand that’s as premium as the service on offer
Anvilogic is a cloud-based cybersecurity company on the rise, with a powerful product that’s predictive on top of being responsive. Their detection builder, automated workflows and AI-powered insights reduce the threat detection lifecycle from days to minutes. So they needed a brand that was as sophisticated as their technical offering.
Anvilogic
The approach
Anvilogic is a premium low-code detection engineering and hunting product, designed to replace a whole team of experts. It comes, understandably, with a premium price tag. (Though the cost of a security breach for the unprotected is a whole lot higher.) To give investors and clients a solid sense of what they’re paying for, we used isometric shapes and illustrated infographics to translate the abstract, technical concepts of Anvilogic’s work into something simple and physical. We deployed this visual language on booths, in print collateral, in decks and throughout their new site. Our goal was to give them a design kit that they can work with independently online, in Webflow and HubSpot, and IRL at industry events and through sales enablement, as their company continues to grow.
Project highlights
- 🏆 Developed a polished brand
- 🏢 Built a dynamic visual language
- 🔹 Gave shape to technical, abstract concepts
- 🤝 Created a design kit for independent use
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.