Keeping Your Website Project on Budget
Looking for ways to set and maintain a budget before building your website? Here’s a simple list to guide you.
Building a website is not a one-size-fits-all kind of cost. The price to build a website varies based on the project’s scope—a number of factors can impact the cost.
Follow these steps to help guide decision-making before overpaying.
Betsy Price
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'Keeping Your Website Project On Budget'
Looking for ways to set and maintain a budget before building your website?
Here’s our simple list to guide you.
Building a website is not a one-size-fits-all kind of cost. The price to build a website varies based on the project’s scope—a number of factors can impact the cost.
1. Set Goals. Determine the purpose of your website. Do you want to convert sales, start a conversation, or spread awareness? Or all three? Once your business objectives are defined, your website needs will begin to form.
2. Make a list. Determine your must-haves and your nice-to-haves. This will help you stick to a budget when cutting costs; you’ll have your priority list in place of all the features you need. Then, if your budget allows, you can tap into that extra list to enhance your site even more.
3. Schedule it out. At the beginning of any project, it feels like nothing could disrupt it—but we all know that’s not true. So, do your budget a favor by triple-checking your calendar. Know your teams’ availability and when you'll need to bring stakeholders into the conversation. Ensure that you’re allocating enough time to build the site without setting unreasonable expectations or an impossible launch date.
4. Get peers’ perspectives. Ask other companies what they paid for sites similar to what you have in mind. Get quotes and investigate other agencies. You’ll be happy you did your research.
5. Consider collaborating. You also have the choice to work with specialists instead of going to one agency to do all the work.
6. Monitor the budget. Schedule regular budget reviews throughout the project. Don’t let this step slide—it’ll protect you from any financial surprises.
7. Be flexible. Like any large project, a lot can change—and changes impact costs. So it’s wise to account for more than the original budget planned, or be explicit when there's nothing more to invest. Website projects may be a set fee that you pay one time or time and materials. Additional costs could be monthly hosting, maintenance, and support fees.
8. Big picture planning. Consider where your website lives in your marketing funnel. A website is not an inbound driver alone. You’ll want to allocate funds for post-launch marketing of your new website.
9. Remember. Forming and maintaining a budget is an essential aspect of any project. It’s not easy, but you’ll get better with experience.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
