Five Reasons We Love Landing Pages
How marketers can build high-converting landing pages in record time, thanks to Webflow and Gigantic's component design system.
Betsy Price
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Landing pages are the unsung heroes of modern marketing, delivering value to everyone from enterprise giants to tomorrow’s breakout startups.
Thanks to low-code CMS platforms like Webflow and Gigantic's intuitive component design system, marketers can now create impactful landing pages with unprecedented ease and speed. But why are landing pages such a game-changer in today’s digital landscape? Let’s dive into the top reasons they’ve become indispensable.
Five Reasons We Love Landing Pages ❤️
Customization: A standout feature of modern landing pages is their customizability. Tailoring content to specific audience segments not only personalizes the experience but significantly boosts conversion likelihood. So get granular and create a user journey and content to address even your most nuanced marketing goals.
Versatility: Don’t close your mind to the potential uses of a landing page. The world is your oyster when it comes to what landing pages are capable of. Put them to the test and try them out for localized marketing campaigns to new product launches - they can pretty much support any part of your digital marketing plan.
Results: Landing pages are designed for conversion, and data proves they work. Their success is often attributed to the personalized and improved user experiences that come with focusing on a single objective and reducing potential distractions by separating the page from the main website.
Landing pages don’t only impact your conversion rate; they’re also known to improve SEO and offer phenomenal ROI, making them a smart choice for both budget-conscious and enterprise companies.
Time and Money Efficiencies: The advantage of today’s web platforms is that you can achieve sophisticated design and functionality without any sacrifice. Our component design system and Webflow’s drag-and-drop user interface make landing page creation easy. So go wild and mix and match components to create infinite numbers of page combinations.
This system delivers an ultra-premium site experience while reducing development costs and saving your internal team time.
Easy Optimization: The ease of landing page creation makes it an optimal way to gauge the effectiveness of your marketing efforts through real-world trial or user testing. A/B testing is one of the easiest and most efficient testing methods - making it a great entry point before advancing to more extensive options. Let data give you the confidence that your marketing efforts will deliver, making everything more efficient and successful.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
