Utility Navigation
Utility navigation on a marketing website refers to the set of links that provide access to essential, but secondary, functions and information which support the primary user activities. Typically positioned at the top right corner or in the footer of the site, utility navigation includes links to resources such as the user account login, shopping cart, help or FAQ pages, site search, language selection, and privacy policy. These links are designed to assist users with tasks that support their overall interaction with the website.
Effective utility navigation enhances the user experience by offering quick access to important, non-content-related functionalities that improve usability and convenience. While not the focal point of the site, utility navigation ensures that users can efficiently manage their interactions and preferences, find assistance when needed, and perform necessary actions without disrupting their primary browsing experience. This streamlined access to supportive features ultimately contributes to a smoother, more satisfying user journey, reinforcing the site's marketing and customer service objectives.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.