Local Navigation
Local navigation on a marketing website refers to the menu system that appears within a specific section or page, providing links to related content and subpages under the same category. This type of navigation helps users explore a particular topic or product area in greater detail, offering a more focused and context-specific browsing experience. For example, within a product category, local navigation might include links to different product variations, detailed descriptions, customer reviews, and related items.
Effective local navigation enhances usability by allowing visitors to delve deeper into specific areas of interest without losing their place within the broader site structure. It often appears as sidebars, tabbed menus, or contextual links that adapt based on the content being viewed. By organizing content hierarchically and providing clear pathways to related information, local navigation supports user engagement and retention, ultimately aiding in the site’s marketing objectives by keeping visitors informed and engaged with relevant content.
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Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.
Working with Gigantic was inspiring and impactful. Given the nature and timeline of this project, our company needed a collaborative and nimble partner—not just one who lists those qualities as bullet points in a capabilities presentation, but a partner who actually exhibits them day in and day out. Gigantic worked with our team to create and implement design decisions in real-time and, like any true partner, asked great questions and challenged us which has only benefited our company as a whole.